Sunday, March 4, 2012

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Driving Insights is a change agency that helps you MAKE YOUR WAY (TM).

We help engineer successful strategic and tactical change in
marketing, branding and communications for Fortune 100 to Fortune 10,000 companies. In other words, from the very big and familiar to the somewhat small and less well-known.

Clients come to us for different kinds of change.

Some want value-building
incremental change when the purview is existing products, services or practices.

Others seek us out for fresh and creative thinking that's a
deliberate departure from past approaches.

In every case, we in return provide the
IDEAS and INSPIRATION that enable them to fulfill their goals.

Some of the changes we’ve helped past clients with:

Market a product in the year after launch with no news or product enhancements

Create an identity for a brand that galvanizes the organization internally and fuels a new consumer franchise

Re-frame the fundamental value of the client’s service to drive momentum in the marketplace

Turnaround an under-performing product line which was outside a brand’s core business and lacked credibility in the consumers’ eyes

Achieve sales projections during a busy Q4 period for a product with competitive parity and a higher price point

Inspire people to give money to the client’s charity in the face of competition from other non-profits

Are any of these similar to challenges that your business faces?