<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-7732398741537449532</id><updated>2011-04-21T17:58:32.747-07:00</updated><title type='text'>Driving insights</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://drivinginsights.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7732398741537449532/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://drivinginsights.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>DIr. of Strategy</name><uri>http://www.blogger.com/profile/08595749711302753256</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-7732398741537449532.post-7234398058362474593</id><published>2008-07-11T18:09:00.001-07:00</published><updated>2008-07-13T23:53:27.762-07:00</updated><title type='text'></title><content type='html'>&lt;span style="color: rgb(255, 255, 255);"&gt;.&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;br /&gt;Driving Insights is a change agency.&lt;br /&gt;&lt;br /&gt;We help engineer successful strategic and tactical change in &lt;/span&gt;&lt;span style="color: rgb(102, 0, 204);font-size:130%;" &gt;marketing&lt;/span&gt;&lt;span style="font-size:130%;"&gt;, &lt;/span&gt;&lt;span style="color: rgb(102, 0, 204);font-size:130%;" &gt;branding&lt;/span&gt;&lt;span style="font-size:130%;"&gt; and &lt;/span&gt;&lt;span style="color: rgb(102, 0, 204);font-size:130%;" &gt;communications&lt;/span&gt;&lt;span style="font-size:130%;"&gt; for Fortune 100 to Fortune 10,000 companies. In other words, from the very big and familiar to the somewhat small and less well-known.&lt;br /&gt;&lt;br /&gt;Clients come to us for different kinds of change.&lt;br /&gt;&lt;br /&gt;Some want value-building  &lt;/span&gt;&lt;span style="font-weight: bold;font-size:130%;" &gt;incremental&lt;/span&gt;&lt;span style="font-size:130%;"&gt; change when the purview is existing products, services or practices.&lt;br /&gt;&lt;br /&gt;Others seek us out for fresh and creative thinking that's a&lt;/span&gt;&lt;span style="font-weight: bold;font-size:130%;" &gt; deliberate departure&lt;/span&gt;&lt;span style="font-size:130%;"&gt; from past approaches.&lt;br /&gt;&lt;br /&gt;In every case, we in return provide the &lt;/span&gt;&lt;span style="color: rgb(102, 0, 204);font-size:130%;" &gt;IDEAS&lt;/span&gt;&lt;span style="font-size:130%;"&gt; and &lt;/span&gt;&lt;span style="color: rgb(102, 0, 204);font-size:130%;" &gt;INSPIRATION&lt;/span&gt;&lt;span style="font-size:130%;"&gt;  that enable them to fulfill their goals.&lt;br /&gt;&lt;br /&gt;Some of the changes we’ve helped past clients with:&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;Market a product in the year after launch with no news or product enhancements&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;Create an identity for a brand that galvanizes the organization internally and fuels a new consumer franchise&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;Reframe the fundamental value of the client’s service to drive momentum in the marketplace &lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;Turnaround an under-performing product line which was outside a brand’s core business and lacked credibility in the consumers’ eyes&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;Achieve sales projections during a busy Q4 period for a product with competitive parity and a higher price point&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="color: rgb(102, 0, 204); font-style: italic;font-size:130%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-style: italic;font-size:130%;" &gt;&lt;span style="color: rgb(102, 0, 204);"&gt;Inspire people to give money to the client’s charity in the face of competition from other non-profits&lt;/span&gt;&lt;/span&gt;&lt;span style="font-style: italic; font-weight: bold;font-size:130%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-style: italic;font-size:130%;" &gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;&lt;span style="font-style: italic;"&gt;&lt;span style="font-style: italic;"&gt;Are any of these similar to challenges that your business faces?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-style: italic; font-weight: bold;font-size:130%;" &gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;&lt;span style="font-style: italic;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7732398741537449532-7234398058362474593?l=drivinginsights.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://drivinginsights.blogspot.com/feeds/7234398058362474593/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7732398741537449532&amp;postID=7234398058362474593' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7732398741537449532/posts/default/7234398058362474593'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7732398741537449532/posts/default/7234398058362474593'/><link rel='alternate' type='text/html' href='http://drivinginsights.blogspot.com/2008/07/blog-post.html' title=''/><author><name>DIr. of Strategy</name><uri>http://www.blogger.com/profile/08595749711302753256</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry></feed>
